For HVAC Companies
Your year is decided in about six weeks.
The first real heatwave and the first hard freeze produce more demand than the rest of the year combined, and everyone calls at once. If you are not visible before the season breaks, you spend it watching competitors take the replacements while you run service calls.
Book a callWhat this usually looks like
- Visibility arrives after the season does, when it is too late to matter
- Maintenance plans are your best recurring revenue and nothing on your site sells them
- Replacement searches go to the company with better reviews, not better equipment
- Ad spend starts when the phone gets busy, which is the most expensive possible week to start
- One page covering install, repair, maintenance and ductwork
- Ranked before the season, not during it
- Maintenance plans with their own page and a real signup path
- Review volume that holds up against the big regional players
- A page per system type and per town, each able to rank
- Ad budget already warmed up when demand arrives
How customers actually search
Emergency and replacement intent look completely different. Replacement is where the margin is, and it is researched for weeks.
- AC not cooling [city]
- furnace repair near me
- how much does a new HVAC system cost
- heat pump vs furnace
- AC replacement [city]
- HVAC maintenance plan [town]
What we would do
The pieces that fit.
Google Business Profile
$497 setup · $149/mo
Where the emergency calls are won. Every service listed, service areas per town, and reviews collected year-round so you are not starting from zero when the season breaks.
See what's includedSEO Website
$2,997 setup · $349/mo
Where replacements are won. A system-cost page, a heat pump comparison and a maintenance plan page are read for weeks before anyone calls — and they are what a one-page site cannot do.
See what's includedSocial Media + Ads
$500 setup · $497/mo
HVAC is the best fit for paid social on this site, because demand is seasonal and predictable. Build the audience in the shoulder season and spend into the spike rather than starting cold in July.
See what's includedTiming beats budget
The most common HVAC marketing mistake is starting in the first hot week. Ad costs peak exactly when everyone else bids, and SEO started in July does nothing for July. Both want a two to three month head start.
Common questions.
When should we start if we want results by summer?+
Two to three months before the season. SEO needs that long to move, and paid social is far cheaper in the shoulder season — you build the audience early and spend into the spike instead of bidding against everyone at peak.
How do we get more replacements instead of service calls?+
Replacement is researched, so it is won with content: honest cost ranges, comparisons, and what actually drives the number. Service calls are won in the map pack. Different intent, different pages, and most HVAC sites only serve the second one.
Is it worth marketing maintenance plans?+
It is the most underrated revenue in the trade. Recurring, it smooths out the seasonality that makes the business hard, and plan holders become your replacement customers. Most HVAC sites bury it or never mention it.
Want to know where you actually stand?
Book a call and we will look at your profile, your site, and who is outranking you — then tell you which piece is worth doing first. No pitch.
Book a call