For Commercial Appraisal Firms
Your next engagement probably comes from a referral. The search still matters.
Commercial appraisal is a relationship business. Lenders, attorneys and accountants send work to people they know, and no amount of SEO changes that. What search does change is what happens after the referral, when someone looks you up before engaging you on a six-figure asset.
Book a callWhat this usually looks like
- Your credentials are genuinely strong and completely invisible online
- Your site does not say which property types or geographies you cover
- A referred client finds almost nothing when they look you up
- You compete against firms with worse credentials and better websites
- Nothing on your site speaks to the specific use case, whether that is litigation, estate or lending
- Your designations, coverage area and property types stated plainly
- A page per assignment type, so the engagement finds the right page
- A profile that confirms you are real and established when someone checks
- Work samples and scope explained at the level a referring attorney needs
- A clear path from looked them up to sent the engagement letter
How this work gets found
Volume here is low and intent is extremely high. One engagement can be worth more than a year of a trades business's leads.
- commercial appraiser [city]
- MAI appraiser near me
- appraisal for estate tax purposes [state]
- litigation support appraisal [city]
- industrial property appraisal [county]
- SBA appraisal [state]
What we would do
The pieces that fit.
SEO Website
$2,997 setup · $349/mo
The one that matters here. A page per assignment type and per property class, written for a referring professional rather than a consumer.
See what's includedGoogle Business Profile
$497 setup · $149/mo
Lower return than in consumer trades, but worth doing once. It confirms you exist, carries your designations, and takes an afternoon rather than an ongoing campaign.
See what's includedBeing straight about this one
Appraisal is the industry on this site where search matters least. Search volume is thin and the work comes from relationships. If someone promises you a pipeline of commercial appraisal leads from SEO, be sceptical. What this does is make sure you are not losing engagements at the moment someone checks you out.
Common questions.
Is SEO worth it for commercial appraisal?+
Less than for almost any other business on this site, and we would rather say that than sell you a retainer. The website is worth it because referred clients look you up. An ongoing SEO campaign usually is not, because the search volume is not there.
What should the website actually do?+
Establish credibility fast: designations, years, property types, geography, and the kinds of assignments you take. A referring attorney is checking whether you are credible and whether you handle their situation. Answer both above the fold.
Do I need a Google Business Profile?+
Set it up once, properly, and leave it. It confirms you are a real established firm when someone searches your name. Ongoing management is harder to justify here than in consumer-facing trades.
Want to know where you actually stand?
Book a call and we will look at your profile, your site, and who is outranking you — then tell you which piece is worth doing first. No pitch.
Book a call