Real Estate Lead Follow-Up
The follow-up system behind the leads you already pay for
Most lead sources sell you the click and stop there. We build the speed-to-lead responses, nurture, and reporting that turn Zillow, Google, and portal leads into booked appointments and closings.
Your leads come in. Then what?
You spend real money on lead sources. The gap is what happens in the minutes and months after someone raises their hand.
Leads go cold in the first five minutes
A portal lead comes in, no one responds for an hour, and they've already talked to three other agents. Speed-to-lead is where most real estate money is lost.
Cold leads just die
Someone wasn't ready to buy this month, and now they're gone forever. There's no system bringing them back when the timing is finally right.
Your database is a dead asset
Hundreds of past clients and old leads sitting in a CRM, never contacted. The names that should drive repeat and referral business go untouched.
What you get
What we build
A complete follow-up back-office for your leads — scoped to how your team actually works them.
Speed-to-lead instant response
New leads get an automatic text and email within seconds, and the right agent gets pinged to call — so you reach them before the competition does.
Long-term nurture (email & SMS)
Timed touchpoints that follow up automatically and sound like you, keeping you top of mind until a lead is ready to transact.
Database reactivation campaigns
Campaigns that reach back out to old leads and past clients who went quiet. The names already in your CRM become a pipeline instead of dead weight.
Lead routing by source & type
Every lead sorted by where it came from, whether it's a buyer or seller, and which area it's in — then routed to the right agent instantly.
Source attribution & tracking
Tracking set up so every lead is tied back to the source that produced it. You finally see which lead sources are worth the spend.
Monthly performance dashboard
One report showing leads, response times, and which sources drive real appointments — so you walk into every month knowing where you stand.
Pricing
What it costs
A one-time build scoped to your funnel, with optional ongoing management folded into a monthly tier.
Lead Follow-Up Build
Scoped to your lead sources — quoted up front
- Speed-to-lead instant response
- Nurture sequences (email + SMS)
- Database reactivation campaigns
- Lead routing by source, type & area
- Source attribution + tracking
- Monthly performance dashboard
We build the systems — we don't buy or manage your ad spend.
Who this is for
Built for teams and brokerages already paying for leads who want them to actually turn into deals.
Every lead gets worked
The leads your agents pay for get answered in seconds, nurtured for as long as it takes, and tied back to their source. You stop losing deals to slow follow-up, your database starts producing referrals again, and you can finally see which lead sources earn their keep.
Talk About ThisCommon questions
Do you buy or manage my leads and ad spend?+
No. We don't buy leads or manage ad spend. We build the follow-up infrastructure behind them — speed-to-lead, nurture, routing, and reporting — so the leads you already pay for actually convert. You keep your lead sources.
How does pricing work?+
It's a one-time build scoped to your lead sources and quoted up front, so you know the number before we start. If you want us to keep managing and optimizing it after launch, we'll scope a monthly retainer — or fold it into one of the tier packages on /pricing.
Will this work with my lead sources?+
In most cases, yes. We wire in Zillow, Realtor.com, Google, Facebook, and portal leads to your CRM and follow-up. If a source won't integrate cleanly, we'll tell you straight.
How long does a build take?+
Most builds run a few weeks from kickoff to live, depending on how many sources and sequences are in scope. You get a clear timeline with the quote, not an open-ended project.
Who actually does the work?+
Dan Cope builds it. You're working with an operator who's set these systems up for real estate teams — not a faceless agency handing you off to a junior account manager.
Want to talk through Real Estate Lead Follow-Up?
Book a free 30-minute call. No pitch — we will figure out whether this is the right next move for your business.