Marketing Operations
The plumbing behind the campaigns you already run
Most agencies run your ads and stop there. We build the lead routing, nurture, and reporting that turn clicks into booked work.
Your leads come in. Then what?
You spend money to get attention. The gap is what happens after someone raises their hand.
Leads land in a dead inbox
A form fills out, an email arrives, and nobody follows up for two days — if at all. By then the lead has already called someone else.
You can't tell what's working
Money goes out across a few channels, but you have no clean way to see which ones actually produce booked work. So you keep guessing.
Cold leads just die
Someone wasn't ready in month one, and now they're gone forever. There's no system bringing them back when the timing is finally right.
What you get
What we build
A complete back-office for your marketing — scoped to how your business actually takes and works leads.
Lead routing by source and type
Every lead gets sorted by where it came from, what it wants, and which area it's in — then sent to the right place instantly. Nothing waits in a pile.
Nurture sequences (email and SMS)
Five to fifteen timed touchpoints that follow up automatically and sound like you. New leads hear from you while the interest is still warm.
Re-engagement for cold leads
Campaigns that reach back out to old leads who went quiet. The names already in your database become a pipeline instead of dead weight.
UTM tracking and source attribution
Tagging and tracking set up so every lead is tied back to the channel that produced it. You finally see what your spend is actually buying.
CRM-to-platform integration
Your CRM and marketing tools wired together so data moves cleanly between them. No exports, no copy-paste, no records falling out of sync.
Monthly performance dashboard
One report that shows leads, follow-up, and which channels drive real work — in plain numbers. You walk into every month knowing where you stand.
Pricing
What it costs
A one-time build scoped to your funnel, with optional ongoing management folded into a monthly tier.
Marketing Ops Build
Scoped to your funnel — quoted up front
- Lead routing by source, type & geo
- Nurture sequences (email + SMS)
- Re-engagement campaigns
- UTM tracking + source attribution
- CRM-to-platform integration
- Monthly performance dashboard
We build the systems — we don't buy or manage ad spend.
Who this is for
This is built for operators who are already spending on marketing and want the leads to actually turn into work.
Every lead gets worked
The leads you pay for get followed up — automatically, consistently, and in a way that sounds like your business. You stop losing deals because someone fell through the cracks, and you can finally see which channels earn their keep. The campaigns stay yours; we just make sure they convert.
Talk About ThisCommon questions
Do you run my ads or manage my ad spend?+
No. We don't buy or manage ad spend, and we don't run campaigns. We build the infrastructure behind them — routing, nurture, tracking, and reporting — so the campaigns you run actually convert. You keep your ad accounts and your agency if you have one.
How does pricing work?+
It's a one-time build scoped to your funnel and quoted up front, so you know the number before we start. If you want us to keep managing and optimizing the system after launch, we'll scope a monthly retainer on the call — or fold it into one of our tier packages on /pricing.
Will this work with the tools I already use?+
In most cases, yes. We work with common CRMs and marketing platforms and wire them into what you've got rather than forcing a rebuild. If something in your stack won't support what you need, we'll tell you straight.
How long does a build take?+
It depends on how many sources and sequences are in scope, but most builds run a few weeks from kickoff to live. You get a clear timeline with the quote, not an open-ended project.
Who actually does the work?+
Dan Cope builds it. You're working with an operator who's set these systems up before — not a faceless agency handing you off to a junior account manager.
Explore the rest of the back office
All servicesWant to talk through Marketing Operations?
Book a free 30-minute call. No pitch — we will figure out whether this is the right next move for your business.